Bangkok is home to an increasing number of luxury shopping centres, amongst them the recently expanded Emporium District, featuring the new EM-Quartier building, opening in May 2015. I was hired by Moment Factory to create and direct for Thai-based The Mall Group a projection mapping installation to celebrate the launch on May 29, 2015.
The mapping show is aimed at attracting a sophisticated clientele, made up of well-heeled expats, tourists and locals. Moment Factory’s projection mapping lasts six minutes, and will be on display for four nights during the launch festivities, with a possibility of extending into a semi-permanent installation. Creative Director Thibaut Duverneix is working with David Drury, a Montreal-based composer as well as local choreographer Andrew Turner in order to create captivating original content. Inspiration for the project is drawn from the futuristic lines of EM-Quartier’s architecture, as well as from the chic nature of the brands featured in the new mall.
The opening of EM-Quartier marks the arrival of many new luxury brands to Thailand. As Bangkok’s high-end fashion district expands, retailers are seeking new ways to attract and entertain a worldly clientele. Moment Factory’s leading-edge entertainment is a perfect fit, adding a magical touch that will enchant the most discerning shoppers.
Client : Emporium District Mall
Agency : Moment Factory
Director : Thibaut Duverneix
Art Direction : Caravane, From Brittany